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Updated: Jan 24, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Assessing the Overlap Between Three Measures of Food Reward
Kadri Arumäe1, Kairi Kreegipuu1, Uku Vainik1,2
1Institute of Psychology, University of Tartu, Tartu, Estonia.
Abstract:
Food reward is an important concept for research in eating behaviors. Many food reward tasks have been developed and are in active use. However, little is known how much these tasks overlap. Here, we sought to compare three promising food reward tasks: (1) the Leeds Food Preference Questionnaire (LFPQ; a procedure combining explicit ratings of wanting and liking and an implicit wanting task based on forced choice), (2) a hand grip force task, and (3) an emotional attentional blink (EAB) task. Specifically, we assessed whether the tasks are sensitive to changes in hunger, correlate with each other, and correlate with trait binge eating and snack food calorie intake. Thirty-nine women aged 25.51 ± 5.99 years, with a BMI of 22.51 ± 3.58 kg/m2 completed the three tasks twice: after a 6-h fast and following a breakfast meal. In the fasted condition, participants were also given ad libitum access to snack foods to assess calorie intake. Prior to the two laboratory sessions, participants completed a trait binge eating questionnaire. Results revealed that the LFPQ's explicit wanting and explicit liking subscales, as well as grip force reflected higher food reward scores in the fasted condition. The three metrics also correlated positively with each other. Explicit wanting and liking correlated with snack food intake, while grip force did not. None of the tasks were related to trait binge eating. Reaction times in the forced choice procedure did not reflect changes in hunger, but the task was nevertheless able to differentiate between foods varying in taste and fat content. The EAB was not sensitive to the hunger manipulation; neither did the task correlate with binge eating or energy intake. Collectively, our findings suggest that the explicit wanting and liking scales and the grip force task measure the same construct, whereas EAB results may be obscured by a variety of potential confounding factors. Future research could include additional food reward tasks in comparisons, measure covariates that may moderate the variables' associations, and compare hunger-dependent changes in food reward in different subgroups.
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