Effect of Promotion via Social Media on Access of Articles in an Academic Medical Journal: A Randomized Controlled

R Jay Widmer1, Jay Mandrekar, Angelina Ward

  • 1R.J. Widmer was a cardiology fellow, Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota, when this research was performed. He is now clinical assistant professor, Baylor Scott and White Health, Temple, Texas; ORCID: https://orcid.org/0000-0002-3063-5651. J. Mandrekar is professor, Department of Biostatistics, Mayo Clinic, Rochester, Minnesota. A. Ward is communications specialist, Global Communications, Elsevier, New York, New York. L.A. Aase is director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID: https://orcid.org/0000-0002-5615-7790. W.L. Lanier is professor, Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Rochester, Minnesota; ORCID: https://orcid.org/0000-0002-1511-1198 or https://orcid.org/0000-0003-3401-6732. F.K. Timimi is professor, Department of Cardiovascular Diseases, and medical director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID: https://orcid.org/0000-0002-0877-046X. T.C. Gerber is professor, Department of Radiology and Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota.

Abstract

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