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Area of Science:

  • Environmental Psychology
  • Climate Change Communication

Background:

  • Public perception of climate change is influenced by emotions, not just scientific evidence.
  • Effective climate change imagery is crucial for adaptation and resilience efforts.

Purpose of the Study:

  • To assess the relationship between image relevance to climate change and emotional qualities (arousal, valence).
  • To investigate how environmental beliefs influence image ratings.
  • To create a database of climate change imagery with associated emotional ratings.

Main Methods:

  • Collected relevance, emotional arousal, and valence ratings for 320 images.
  • Measured participants' environmental beliefs.
  • Analyzed the correlation between image characteristics, emotional ratings, and environmental beliefs.

Main Results:

  • Images highly relevant to climate change exhibition higher negative emotional valence and arousal.
  • Participants with stronger pro-environmental beliefs rated images as more relevant.
  • A freely accessible database of 320 images with their ratings was compiled.

Conclusions:

  • Emotional characteristics significantly impact the perceived relevance of climate change imagery.
  • Understanding the emotional connection to climate visuals can enhance climate change communication and engagement.
  • The developed database serves as a valuable resource for researchers and communicators in climate change adaptation and resilience.