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Related Experiment Video

Updated: Jan 23, 2026

Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
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Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice

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Celebration Drinking around the Clock.

Sandi W Smith1, Saleem Alhabash2, Duygu Kanver2

  • 1Department of Communication, Michigan State University.

Health Communication
|June 5, 2019
PubMed
Summary
This summary is machine-generated.

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St. Patrick's Day (SPD) drinking among college students is highest during this holiday. Factors influencing alcohol consumption vary by time of day, offering targeted intervention opportunities.

Area of Science:

  • Public Health
  • Social Psychology
  • Substance Use Research

Background:

  • St. Patrick's Day (SPD) is a peak time for college student alcohol consumption.
  • Understanding factors influencing drinking behavior during SPD is crucial for interventions.

Purpose of the Study:

  • To examine factors associated with alcohol consumption during SPD at different times of the day.
  • To identify predictors of celebration drinking behavior on SPD.

Main Methods:

  • Surveyed young adults regarding perceived norms, social presence, social media, demographics, and past drinking.
  • Assessed drinking intent and behavior at three distinct time points on SPD.

Main Results:

  • Predictive factors for SPD drinking behavior varied significantly across different times of the day.

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  • Norms, social presence, and past behavior were key predictors, but their influence differed by time.
  • Conclusions:

    • Intervention strategies for SPD drinking should be time-specific to be effective.
    • Understanding the dynamic nature of drinking behavior on SPD is essential for public health efforts.