Response inhibition immediately elicits negative affect and devalues associated stimuli: Evidence from facial...

Response inhibition negatively impacts the emotional and motivational significance of associated stimuli. Current accounts question whether this stimulus devaluation effect occurs immediately via negative affect elicited by inhibition, or only occurs later via a misattribution of decreased fluency as unpleasantness in the context of an explicit affective-evaluation task. Using facial electromyography, we recorded indirect physiological markers of affective response during a response-inhibition (Go/No-go) task to test opposing predictions arising from the immediate-affect and delayed-misattribution hypotheses. Engagement of the corrugator supercilli-a muscle closely associated with negative affect-was greater during periods when response inhibition was applied (No-go trials) than when not applied (Go trials). Moreover, corrugator engagement during response-inhibition predicted the magnitude of stimulus devaluation measured behaviorally in subsequent subjective ratings (How cheerful?), with greater engagement during No-go trials that contained abstract-art stimuli later rated negatively than during trials that contained items later rated positively. These results support the immediate-affect hypothesis and converge with prior neuroimaging evidence to suggest that the negative impact of inhibition promptly alters the coding of stimulus value. In contrast, none of the delayed-misattribution based predictions were confirmed.