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[Alcohol consumption : from epidemiology to prevention].
S Streel1, A Silvestre1, A Hoge1
1Département des Sciences de la Santé publique, ULiège, Belgique.
Revue Medicale De Liege
|June 18, 2019
Summary
The Social Norm Approach (SNA) effectively reduces alcohol consumption by correcting overestimated drinking perceptions. This positive strategy is being evaluated for wider implementation in public health initiatives.
Area of Science:
- Public Health
- Social Psychology
- Epidemiology
Background:
- Current alcohol prevention strategies have limitations, with significant global morbidity and mortality persisting.
- Existing preventive approaches include negative (fear-based) and positive (Social Norm Approach - SNA) methods.
Purpose of the Study:
- To evaluate the feasibility of the Social Norm Approach (SNA) for reducing alcohol consumption.
- To assess the effectiveness of SNA in a cross-border context.
Main Methods:
- The Social Norm Approach (SNA) confronts individuals' perceived social norms of alcohol consumption with actual group norms.
- A cross-border project is currently assessing the practical application and viability of SNA.
Main Results:
- The Social Norm Approach (SNA) has demonstrated efficiency in reducing individual alcohol consumption.
- SNA works by correcting overestimated perceptions of peer drinking behavior.
Conclusions:
- The Social Norm Approach (SNA) presents a promising, positive alternative to traditional fear-based prevention methods.
- Further evaluation of SNA's feasibility in the Euregio Meuse-Rhin region is underway.
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