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An Empirical Investigation of Factors Affecting Perceived Quality and Well-Being of Children Using an Online Child
Willemijn van Dolen1, Charles B Weinberg2
1Department of Marketing, University of Amsterdam Business School, Amsterdam 1018 TV, The Netherlands. w.m.vandolen@uva.nl.
Insights
Child helplines offer vital support, but chat effectiveness varies. For emotional support, shorter chats and active listening are key. For instrumental support, more counselor typing improves perceived quality.
Area of Science:
- Child protection services
- Online communication in social work
- Digital mental health support
Background:
- Child helplines are crucial, accessible, and confidential resources for children facing issues like violence and abuse.
- These services act as a primary contact point for child protection and socio-economic distress.
- Limited empirical evidence exists on optimizing online chat for child well-being.
Purpose of the Study:
- To investigate the impact of chat duration, word count, and support type on child well-being in helpline interactions.
- To provide evidence-based recommendations for improving online chat support quality for children.
Main Methods:
- Analysis of chat interactions focusing on chat duration, number of words exchanged, and the type of support sought (emotional vs. instrumental).
- Evaluation of child well-being and perceived quality based on chat characteristics.
Main Results:
- For emotional support, longer chat durations negatively impact immediate well-being; more child words (active listening) correlate with higher evaluations.
- For instrumental support, increased counselor typing leads to more positive perceptions of quality.
- The impact of chat dynamics differs significantly between emotional and instrumental support needs.
Conclusions:
- Counselors providing emotional support should manage chat duration and prioritize active listening.
- Counselors offering instrumental support need to engage more actively through typing to enhance perceived quality.
- Sensitivity to the child's reason for contact is crucial for tailoring chat strategies and improving outcomes.
Abstract:
Child helplines provide free, accessible, and confidential support for children suffering from issues such as violence and abuse. Helplines lack the barriers often associated with the use of many other health services; and for many children, the helpline is the first point of contact with any kind of child protection and an important venue to go to in times of socio-economic distress. For instance, more children attempt to call the helpline in times of high unemployment, and relatively more of those conversations are about violence. Empirical evidence is scarce regarding how to implement online chat communication to improve quality and the child's well-being. In this study, we focus on the impact of chat duration, number of words, and the type of support. The results show that for children seeking emotional support, a longer chat negatively influences the immediate well-being and the counsellor needs to listen (i.e., not type), as relatively more child words result in higher evaluations. We conclude that for emotional support, the counsellor should be prepared to listen carefully, but also manage the duration. However, for children chatting for instrumental support, the counsellor needs to type more to create positive perceptions of quality. Since the impact of chat share is different for children seeking emotional support (negative) versus instrumental support (positive), counsellors need to be sensitive to early indicators of the reason for the chat.
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