An Empirical Investigation of Factors Affecting Perceived Quality and Well-Being of Children Using an Online Child

Willemijn van Dolen1, Charles B Weinberg2

  • 1Department of Marketing, University of Amsterdam Business School, Amsterdam 1018 TV, The Netherlands. w.m.vandolen@uva.nl.

Insights

Child helplines offer vital support, but chat effectiveness varies. For emotional support, shorter chats and active listening are key. For instrumental support, more counselor typing improves perceived quality.

Area of Science:

  • Child protection services
  • Online communication in social work
  • Digital mental health support

Background:

  • Child helplines are crucial, accessible, and confidential resources for children facing issues like violence and abuse.
  • These services act as a primary contact point for child protection and socio-economic distress.
  • Limited empirical evidence exists on optimizing online chat for child well-being.

Purpose of the Study:

  • To investigate the impact of chat duration, word count, and support type on child well-being in helpline interactions.
  • To provide evidence-based recommendations for improving online chat support quality for children.

Main Methods:

  • Analysis of chat interactions focusing on chat duration, number of words exchanged, and the type of support sought (emotional vs. instrumental).
  • Evaluation of child well-being and perceived quality based on chat characteristics.

Main Results:

  • For emotional support, longer chat durations negatively impact immediate well-being; more child words (active listening) correlate with higher evaluations.
  • For instrumental support, increased counselor typing leads to more positive perceptions of quality.
  • The impact of chat dynamics differs significantly between emotional and instrumental support needs.

Conclusions:

  • Counselors providing emotional support should manage chat duration and prioritize active listening.
  • Counselors offering instrumental support need to engage more actively through typing to enhance perceived quality.
  • Sensitivity to the child's reason for contact is crucial for tailoring chat strategies and improving outcomes.

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