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Caveats in science-based news stories communicate caution without lowering interest
Lewis Bott1, Luke Bratton1, Bianca Diaconu1
1School of Psychology.
Journal of Experimental Psychology. Applied
|June 28, 2019
Summary
Science writers can include caveats in health news to convey scientific caution without losing reader engagement. Studies show that adding phrases like "further research is needed" does not impact interest or comprehensibility.
Area of Science:
- Media and Communication
- Health Behavior Research
- Science Journalism
Background:
- Media portrayals of science significantly influence public health behaviors.
- Effective science communication requires balancing scientific caution with reader engagement.
Purpose of the Study:
- To investigate if including caveats in science news affects perceptions of caution and reader engagement.
- To determine if caveats hinder or help the coherence and comprehensibility of science stories.
Main Methods:
- Four experiments were conducted, involving participants reading news reports with and without caveats.
- Participants assessed researcher confidence, report interest, and comprehensibility.
- A simulated newsroom experiment with journalism students evaluated newsworthiness judgments.
Main Results:
- News reports with caveats were perceived as more cautious than those without.
- Caveats did not negatively affect reader interest or the comprehensibility of the reports.
- Neither caveats nor headline qualifiers influenced newsworthiness judgments in the mock newsroom.
Conclusions:
- Science writers can incorporate caveats into news reporting to signal scientific caution.
- The inclusion of caveats does not appear to disengage readers or reduce news uptake.
- Findings support the use of caveats for accurate science communication without compromising accessibility.
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