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Search Engine Queries for Pediatric Fever During "Cold and Flu" Season

Joshua D Niforatos1, Richard Pescatore2

  • 1Emergency Medicine, Cleveland Clinic Lerner College of Medicine, Case Western Reserve University, Cleveland, USA.

Cureus
|June 29, 2019
PubMed

Insights

Parents frequently search online for toddler fever symptoms and treatments during cold and flu season. These searches highlight a need for better public health education on pediatric fever management in the US.

Area of Science:

  • Pediatric Health
  • Public Health Surveillance
  • Digital Epidemiology

Background:

  • Pediatric fever is a common reason for medical visits in children under 15.
  • Understanding public information-seeking behavior is crucial for health education.
  • Online search trends can reflect health concerns and knowledge gaps.

Purpose of the Study:

  • To analyze Google search trends for "toddler fever" in the United States.
  • To characterize related search topics and queries to understand parental concerns.
  • To assess search patterns during the typical cold and flu season.

Main Methods:

  • Cross-sectional survey of Google Trends data for "toddler fever" searches.
  • Data collected from October 2018 to January 2019 (cold and flu season).
  • Analysis of "Related Topics" and "Related Queries" to identify search themes.

Main Results:

  • Median relative popularity of "toddler fever" searches was 65 out of 100.
  • Searches focused on fever descriptors, associated symptoms, and treatment options.
  • Increased search frequency observed during the cold and flu season.

Conclusions:

  • Online searches for pediatric fever symptoms and treatments peak during cold and flu season.
  • Frequently queried terms indicate a need for improved health literacy on pediatric fever.
  • Findings suggest a need for enhanced national educational resources for parents.

Keywords:
google trendshealth literacypediatric feversearch engine queries

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