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Institutional decoupling and the limited implementation of certified environmental technologies
1College of Business, Korea Advanced Institute of Science and Technology, 85 Hoegi-ro, Dongdaemun-gu, Seoul, 02455, South Korea.
Journal of Environmental Management
|June 29, 2019
Summary
Firms may not implement sustainable technologies due to institutional decoupling, a symbolic action strategy. Implementation depends on certification timing, performance feedback, and niche density, influencing risk perception.
Area of Science:
- Environmental Science
- Organizational Studies
- Innovation Management
Background:
- Increasing environmental policies drive sustainable technology development.
- Firms often fail to capture value from created environmental technologies.
- The reasons for under-implementation of green technologies remain unclear.
Purpose of the Study:
- To explain why firms under-implement sustainable technologies.
- To investigate the role of institutional decoupling in technology adoption.
- To analyze factors influencing the commercial viability of environmental innovations.
Main Methods:
- Analysis of the Korean Green Certification Program.
- Examination of the timing of technology certification.
- Assessment of performance feedback and niche density effects on implementation.
Main Results:
- Institutional decoupling explains the symbolic adoption of environmental technologies.
- Certification timing significantly impacts technology implementation.
- Performance feedback and niche density moderate the relationship between certification and implementation by shaping risk perceptions.
Conclusions:
- Firms may prioritize symbolic compliance over risky implementation of green technologies.
- Government certification programs can influence technology adoption, but timing is critical.
- Understanding firm risk perception is key to promoting sustainable innovation and effective environmental policies.
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