Related Experiment Video
Updated: Jan 22, 2026

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Discussing global warming leads to greater acceptance of climate science
Matthew H Goldberg1, Sander van der Linden2, Edward Maibach3
1Yale School of Forestry and Environmental Studies, Yale University, New Haven, CT 06511; matthew.goldberg@yale.edu.
Abstract:
Climate change is an urgent global issue, with demands for personal, collective, and governmental action. Although a large body of research has investigated the influence of communication on public engagement with climate change, few studies have investigated the role of interpersonal discussion. Here we use panel data with 2 time points to investigate the role of climate conversations in shaping beliefs and feelings about global warming. We find evidence of reciprocal causality. That is, discussing global warming with friends and family leads people to learn influential facts, such as the scientific consensus that human-caused global warming is happening. In turn, stronger perceptions of scientific agreement increase beliefs that climate change is happening and human-caused, as well as worry about climate change. When assessing the reverse causal direction, we find that knowing the scientific consensus further leads to increases in global warming discussion. These findings suggest that climate conversations with friends and family enter people into a proclimate social feedback loop.
Related Concept Videos
Global Climate Change
What is Climate?
Psychology as a Science
The scientific method in psychology involves six critical steps: making observations, formulating hypotheses, conducting tests, analyzing...
Hypothesis: Accept or Fail to Reject?
There are two ways to indicate that the null hypothesis is not rejected. 'Accept' the null...
Overview of Biostatistics in Health Sciences
Phase-lead and Phase-lag Controllers

