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Subliminal Perception01:15

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Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
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Performance, farmer perception, and the routinisation (RO) moderation on ERP post-implementation.

Caetano Haberli Junior1, Tiago Oliveira1, Mitsuru Yanaze2

  • 1NOVA, Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal.

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Routinisation of enterprise resource planning (ERP) systems in farms moderates their impact on internal operations and overall farm performance. This study highlights the need to consider farmer perceptions and natural resources for competitive advantage in Agriculture 4.0.

Keywords:
Agriculture

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Area of Science:

  • Agricultural Economics
  • Information Systems Management
  • Organizational Behavior

Background:

  • Enterprise Resource Planning (ERP) systems are increasingly adopted in agriculture.
  • Understanding the post-implementation effects of ERP on farm performance is crucial.
  • The Resource-Based View (RBV) offers a framework for analyzing competitive advantage.

Purpose of the Study:

  • To investigate the moderating effect of routinisation on the relationship between ERP implementation and farm performance.
  • To test a theoretical model integrating RBV and farmer perceptions of ERP.
  • To explore factors influencing ERP routinisation in agricultural settings.

Main Methods:

  • A theoretical model with nine hypotheses was developed based on RBV and ERP literature.
  • Qualitative interviews with large farmers using ERP.
  • Quantitative survey with 448 farmers (74% grain, 14% livestock, 13% other crops).

Main Results:

  • The proposed model explained 63% of the variation in farm performance impact.
  • Routinisation significantly moderated the relationship between internal operations impact and farm performance.
  • The effect of routinisation was specific to internal operational improvements, not all performance aspects.

Conclusions:

  • Farmer perceptions and the impact of natural resources are vital for ERP routinisation.
  • The RBV approach should be expanded to include subjective farmer experiences.
  • Developing competitive advantage in Agriculture 4.0 requires integrating RBV with practical farm management insights.