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Are all electrons the same? Evaluating support for local transmission lines through an experiment
Sanya Carley1, Stephen Ansolabehere2, David M Konisky1
1Paul O'Neill School of Public and Environmental Affairs, Indiana University, Bloomington, Indiana, United States of America.
Public support for energy infrastructure hinges on the perceived source of electricity. Transmission lines linked to renewable energy sources like solar and wind gain public approval, unlike those connected to fossil fuels.
Area of Science:
- Environmental social science
- Energy policy
- Public opinion research
Background:
- Public acceptance is vital for U.S. energy infrastructure development.
- Existing research often overlooks cognitive heuristics and the law of contagion in shaping public perception.
- Understanding citizen support or opposition near energy projects is crucial.
Purpose of the Study:
- To investigate how knowledge of energy sources influences public support for high-voltage transmission lines.
- To test the impact of cognitive heuristics, specifically the law of contagion, on energy project acceptance.
- To analyze public perception based on the type of electricity transmitted.
Main Methods:
- A survey experiment was conducted on a nationally-representative sample of 2,000 respondents.
- Respondents were presented with information about high-voltage transmission lines connected to different energy sources.
- Statistical analysis was used to determine the significance of source information on support levels.
Main Results:
- Information regarding the electricity source significantly dictates public support for transmission lines.
- Support increased when transmission lines were associated with solar and wind energy developments.
- Support decreased when transmission lines were linked to natural gas or coal plants.
Conclusions:
- The source of electricity is a fundamental factor in public acceptance of energy infrastructure.
- Messaging strategies highlighting renewable energy sources can enhance public support for transmission lines.
- Findings have significant implications for energy infrastructure development and public engagement.
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