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Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis.
Sunny Zhenzhen Nong1, Lawrence Hoc Nang Fong2, Davis Ka Chio Fong3
1College of Global Talents, Beijing Institute of Technology, Zhuhai, China.
This study identified three gambler segments in Macau: casino, lottery, and sociable. Casino gamblers showed more gambling disorder symptoms, informing targeted harm reduction strategies for this high-risk group.
Area of Science:
- Behavioral Psychology
- Public Health
- Sociology
Background:
- Gambler segmentation aids harm minimization efforts.
- Previous segmentation relied on less observable criteria like motivation.
- Gambling forms offer observable criteria for segmentation and targeted interventions.
Purpose of the Study:
- To segment Chinese gamblers in Macau based on gambling forms.
- To identify distinct gambling disorder symptoms within segments.
- To inform harm minimization strategies for Macau policymakers.
Main Methods:
- Latent class analysis applied to 855 Chinese gamblers in Macau.
- Classification based on participation in 11 gambling forms over 12 months.
- Examination of socio-demographic differences and gambling disorder symptoms.
Main Results:
- Three distinct segments identified: casino, lottery, and sociable gamblers.
- Casino gamblers exhibited more DSM-V symptoms, especially escape and bailouts.
- Sociable gamblers showed a higher probability of chasing losses compared to lottery gamblers.
Conclusions:
- Macau policymakers should prioritize harm reduction for casino gamblers.
- Training casino workers to identify and intervene in symptoms like escape and bailouts is recommended.
- Targeted interventions are needed for male, unemployed, or less educated casino gamblers.
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