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A Conflict Model of Reward-seeking Behavior in Male Rats

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Published on: February 20, 2019

When Parents Take Conflicts to Digital Media.

Bryanna Moore¹, John D Lantos^2,3

¹Children's Mercy Bioethics Center, Kansas City, Missouri; and bryannasuemoore@gmail.com.

|July 26, 2019

Summary

Parents increasingly use digital media to oppose medical advice, driven by desires to be heard, gain empowerment, or seek financial benefits. Understanding these motivations can improve doctor-parent communication during conflicts.

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Area of Science:

Medical Ethics
Digital Health Communication
Parental Advocacy

Background:

Parents globally utilize digital media to publicly contest medical recommendations.
These campaigns yield varied outcomes, sometimes with unforeseen consequences for parents.
A gap exists in understanding parental motivations for initiating such public opposition.

Purpose of the Study:

To investigate the underlying goals and rationalizations behind parental digital media campaigns against medical advice.
To analyze viral parental campaigns to understand motivations for public engagement.

Main Methods:

Analysis of 12 viral parental digital media campaigns from 2007-2018.
Qualitative identification of recurring themes in parental motivations.

Main Results:

Seven key themes emerged: changing doctors' minds, being heard, feeling empowered, buying time, raising public awareness, feeling they've exhausted options, and financial gain.
Parental motivations are multifaceted, extending beyond simple disagreement.

Conclusions:

Recognizing these parental themes can de-escalate adversarial interactions.
This understanding can guide clinicians in managing disagreements that gain public attention.