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Related Concept Videos

What is Cancer?02:12

What is Cancer?

Cells and tissues must meticulously coordinate their activities for the normal functioning of the human body. Therefore, they exhibit socially responsible behavior - resting, growing, dividing, differentiating, or dying - for the organism’s benefit. Cancer arises when cells divide uncontrollably and invade other tissues or organs.
Although people have known about cancer for centuries, it was only in 1761 that Giovanni Morgagni of Padua performed a detailed autopsy of patients who died from...
Cancer Prevention02:59

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Several factors can increase the risk of cancer in an individual. About 50% of cancer cases can be prevented by adopting a healthy lifestyle, regular exercise, eating healthy, and following a modest cancer prevention diet. Epidemiological studies have consistently shown that populations with vegetable and fruit-rich diets have reduced the incidence of cancer. On the other hand, populations who have a diet rich in animal fat, red meat, junk food, or high calories are predisposed to cancer.
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Cancer therapies are various modes of treatment, such as surgery, radiation therapy, and chemotherapy that are administered to cancer patients.
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Spreading Ideas: TED Talks' Role in Cancer Communication and Public Engagement.

Marina Verjovsky1, Claudia Jurberg2

  • 1Oncobiology Program/Instituto de Bioquímica Médica Leopoldo de Meis, Centro de Ciências da Saúde, Universidade Federal do Rio de Janeiro, Av. Carlos Chagas Filho, 373 - Bloco H Sala H2003. Cidade Universitária, Rio de Janeiro, 21941-902, Brazil.

Journal of Cancer Education : the Official Journal of the American Association for Cancer Education
|July 28, 2019
PubMed
Summary

Technology, Entertainment, Design (TED) Talks offer health communication but often lack cancer prevention content. Analysis reveals public comments on cancer talks focus on judgment and personal stories, not scientific discourse.

Keywords:
CancerEngagementTED Talks

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Area of Science:

  • Health Communication
  • Cancer Research Dissemination

Background:

  • Technology, Entertainment, Design (TED) Talks are a significant health communication platform.
  • Limited research exists on TED Talks' role in cancer communication.

Purpose of the Study:

  • To evaluate TED Talks as a source for cancer communication.
  • To understand public reception of cancer-related TED Talks.

Main Methods:

  • Searched TED.com for 'cancer' in January 2018, collecting transcripts and engagement data.
  • Analyzed 49 cancer-related TED Talks (33 scientific, 11 personal experience).
  • Examined 938 comments from TED.com and YouTube for audience response.

Main Results:

  • Few talks focused on cancer prevention; most addressed therapy or diagnosis.
  • Scientific talks often used a 'good vs. bad' narrative, sometimes with exaggerated claims.
  • Non-scientific talks received more negative votes; audience comments primarily judged content or shared personal experiences.

Conclusions:

  • TED Talks have potential for cancer communication but need to prioritize prevention and balanced scientific representation.
  • Understanding audience engagement is crucial for optimizing TED Talks as a cancer communication tool.