Attachment Orientations Guide the Transfer of Leadership Judgments: Culture Matters

Two experiments tested the role of global and relationship-specific attachment orientations in leader transference, a social-cognitive process in which mental representations of past leaders are associated with the evaluations of new, similar leaders. Individuals scoring higher on anxious attachment were more likely to hold high just treatment expectations of new leaders who were similar to their previous leaders. Conversely, avoidant individuals evaluated new similar leaders low on just treatment expectations and perceived them as less effective. Relationship-specific attachment orientations predicted transfer of behavioral judgments of just treatment, while global attachment orientations predicted transfer of perceived leader effectiveness. These effects were moderated by culture. In two collectivistic cultures (Greece and India), avoidant individuals demonstrated low just treatment expectations of their new similar leader. In an individualistic culture (United States), avoidant participants showed high behavioral expectations of their new, similar, leader. The results inform emerging views on relational social-cognitive processes in leader-follower interactions.