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Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
Published on: June 21, 2019
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The impact of monetary stimuli on object-based attention
Jingjing Zhao1,2, Fangxing Song1,2, Sicen Zhou1,2
1School of Psychology, Shaanxi Normal University, Xi'an, China.
British Journal of Psychology (London, England : 1953)
|July 31, 2019
Summary
Monetary objects influence object-based attention by altering object salience. Higher reward value objects enhance this effect, impacting how we focus on items.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Attention Studies
Background:
- Previous research suggests reward at a location influences spatial attention.
- The impact of reward value inherent to an object on object-based attention remains unexplored.
Discussion:
- Experiment 1 showed a consistent object-based effect regardless of note denomination (100-yuan vs. 1-yuan).
- Experiment 2 revealed a stronger object-based effect when the cue was presented on a higher-value note (100-yuan) compared to a lower-value note (1-yuan).
- These findings indicate that the rewarding properties of objects modulate object-based attention.
Key Insights:
- Monetary value associated with an object enhances its salience.
- Object-based attention is significantly influenced by the rewarding properties of the objects themselves.
- Attention allocation can be biased by the perceived value of objects.
Outlook:
- Further research could explore the neural mechanisms underlying value-based attentional modulation.
- Investigating the effects of different reward magnitudes and types on attention is warranted.
- Understanding how monetary value influences attention has implications for marketing and behavioral economics.
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