Framing Effects
Frames
Gain
Frames: Problem Solving I
Frames: Problem Solving II
Line Loss
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Updated: Jan 21, 2026

Loss- and Gain-of-function Approach to Investigate Early Cell Fate Determinants in Preimplantation Mouse Embryos
Published on: June 6, 2016
Chelsea L Ratcliff1, Jakob D Jensen1, Courtney L Scherr2
1University of Utah, Salt Lake City, UT, USA.
Gain frames may backfire when communicating health risks, especially with low message doses. Increasing message dose or using loss frames can improve intentions for physical activity.
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