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Promoting Library Visibility Through Creative Programing.

Shalu Gillum1, Natasha Williams1

  • 1a Harriet F. Ginsburg Health Sciences Library, University of Central Florida College of Medicine , Orlando , Florida , USA.

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Summary

Digital health sciences libraries can increase visibility by offering creative programs that engage users and librarians. This study shares experiences from a new digital library

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Digital librarieslibrary marketinglibrary programminglibrary promotion

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Area of Science:

  • Health Sciences Librarianship
  • Digital Library Services
  • Information Science

Background:

  • Digital libraries face challenges in maintaining user visibility as resources become accessible remotely.
  • Academic health sciences libraries, especially those with primarily electronic collections, must find innovative ways to engage users.
  • Promoting library visibility is crucial for demonstrating value and encouraging resource utilization.

Purpose of the Study:

  • To share the experiences of a new, primarily digital academic health sciences library in developing creative user events and programs.
  • To explore strategies for enhancing the visibility of digital library services and librarians.
  • To provide insights into successful user engagement initiatives for electronic-resource-heavy libraries.

Main Methods:

  • Descriptive case study approach.
  • Development and implementation of creative user events and programming.
  • Qualitative assessment of user engagement and library visibility.

Main Results:

  • Creative programming can effectively draw users into the library space, even with a digital focus.
  • User events provide valuable opportunities for direct engagement between users and librarians.
  • Proactive program development is key to overcoming the visibility challenges of digital-first libraries.

Conclusions:

  • Innovative programming is essential for digital academic health sciences libraries to maintain and enhance user engagement and visibility.
  • Libraries should leverage their digital platforms to create physical or virtual spaces for interaction.
  • Sharing experiences in developing creative programs can inform best practices for other digital libraries.