Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Global Climate Change01:50

Global Climate Change

28.7K
Throughout its ~4.5 billion year history, the Earth has experienced periods of warming and cooling. However, the current drastic increase in global temperatures is well outside of the Earth’s cyclic norms, and evidence for human-caused global climate change is compelling. Paleoclimatology, the study of ancient climate conditions, provides ample evidence for human-caused global climate change by comparing recent conditions with those in the past.
28.7K
Secondary Motives: Power Motivation and Achievement Motivation01:27

Secondary Motives: Power Motivation and Achievement Motivation

538
Power motivation and achievement motivation are two essential social motives identified by psychologist David McClelland. These motives influence behavior in various personal and professional contexts, shaping how individuals interact with others and pursue their goals.
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
538
Secondary Motives: Affiliation Motivation and Aggression Motivation01:21

Secondary Motives: Affiliation Motivation and Aggression Motivation

662
Affiliation motivation is the intrinsic desire to connect with others and belong to a social group, which plays a crucial role in forming and maintaining personal relationships. This type of motivation is essential for psychological well-being, as it provides individuals with a sense of community and support. An example of this is a student who joins a study group in order to feel a sense of connection. People with high affiliation motivation actively seek social approval, take satisfaction in...
662
What is Climate?01:16

What is Climate?

20.5K
Climate refers to the prevailing weather conditions in a specific area over an extended period. As the saying goes, “Climate is what you expect. Weather is what you get.” Climate is influenced by geographic factors, such as latitude, terrain, and proximity to bodies of water.
20.5K
Subliminal Perception01:15

Subliminal Perception

770
Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
770
Factors Affecting Perception01:25

Factors Affecting Perception

2.7K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
2.7K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Utilization of the totally synthesized structural analogues of Ochratoxin A in online monitoring of immunoaffinity columns capacity.

Analytica chimica acta·2026
Same author

The climate drivers of northeast cold vortex during spring sowing period in the Songnen River Basin.

Scientific reports·2026
Same author

40-Hz transauricular vagal nerve stimulation rescues cognition of 9-month-old APP/PS1 mice via inhibiting hippocampal P2X7 receptor signaling.

Frontiers in aging neuroscience·2026
Same author

Education Expands the Gender Gap in Blood Pressure in China: Evidence from a Comparative Analysis of Birth Cohorts.

Journal of epidemiology and global health·2026
Same author

Interactive effects of drought and microplastic particle size on soil bacterial community structure.

Journal of hazardous materials·2026
Same author

Immunological mechanisms of autoimmune gastritis.

Clinical and experimental medicine·2026

Related Experiment Video

Updated: Jan 21, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention
05:36

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Published on: November 16, 2017

7.9K

Motivated Attention in Climate Change Perception and Action.

Yu Luo1, Jiaying Zhao1,2

  • 1Department of Psychology, University of British Columbia, Vancouver, BC, Canada.

Frontiers in Psychology
|August 6, 2019
PubMed
Summary

Political ideology influences how people pay attention to climate change evidence. This motivated attention can affect perceptions and actions, potentially increasing polarization on climate policy.

Keywords:
behavior changeclimate communicationeyetrackingideologymotivated reasoning

More Related Videos

Intracortical Inhibition Within the Primary Motor Cortex Can Be Modulated by Changing the Focus of Attention
09:48

Intracortical Inhibition Within the Primary Motor Cortex Can Be Modulated by Changing the Focus of Attention

Published on: September 11, 2017

10.3K
Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior
07:09

Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior

Published on: November 14, 2018

11.4K

Related Experiment Videos

Last Updated: Jan 21, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention
05:36

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Published on: November 16, 2017

7.9K
Intracortical Inhibition Within the Primary Motor Cortex Can Be Modulated by Changing the Focus of Attention
09:48

Intracortical Inhibition Within the Primary Motor Cortex Can Be Modulated by Changing the Focus of Attention

Published on: September 11, 2017

10.3K
Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior
07:09

Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior

Published on: November 14, 2018

11.4K

Area of Science:

  • Psychology
  • Environmental Science
  • Political Science

Background:

  • Despite scientific consensus, public skepticism and partisan divides on climate change persist.
  • Understanding why individuals perceive climate evidence differently is crucial for effective climate policy.
  • Socio-political motivations may influence attention to scientific evidence, impacting beliefs and actions.

Purpose of the Study:

  • To propose and test a motivated attention framework explaining differential responses to climate change evidence.
  • To investigate how political orientation biases attention to climate data.
  • To examine the link between attentional biases, perception, and climate action.

Main Methods:

  • Three experiments involving eye-tracking while participants viewed global temperature change graphs.
  • Assessing participants' perception of climate evidence and willingness to engage in climate-related actions (petition signing, donations).
  • Manipulating visual attention to specific parts of climate data (strong vs. weak evidence) to establish causal links.

Main Results:

  • Political orientation was found to bias attention to climate change evidence, altering perception.
  • Liberals showed greater willingness to act on climate change (sign petitions, donate) compared to conservatives.
  • Attention manipulation revealed that highlighting stronger evidence increased action in liberals but decreased it in conservatives.

Conclusions:

  • Preliminary evidence supports the motivated attention framework, indicating an attentional divide between liberals and conservatives.
  • This attentional divide may reinforce existing beliefs and exacerbate polarization on climate change.
  • Findings have implications for climate science communication, suggesting tailored approaches to mobilize different socio-political groups.