Identifying Influence Agents That Promote Physical Activity Through the Simulation of Social Network Interventions:

Thabo J van Woudenberg1, Bojan Simoski2, Eric Fernandes de Mello Araújo2

  • 1Behavioural Science Institute, Radboud University, Nijmegen, Netherlands.

Summary

Social network interventions effectively increase physical activity in children. Selecting influence agents based on closeness centrality yields the best results, outperforming random selection and other centrality measures.

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