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The Thoracic Surgery Social Media Network: Early Experience and Lessons Learned
Jessica G Y Luc1, Maral Ouzounian2, Edward M Bender3
1Division of Cardiovascular Surgery, Department of Surgery, University of British Columbia, Vancouver, British Columbia, Canada.
The Annals of Thoracic Surgery
|August 20, 2019
Summary
The Thoracic Surgery Social Media Network (TSSMN) effectively uses social media to increase journal visibility and community engagement. Early data show significant reach and interaction, highlighting its value for thoracic surgery publications.
Area of Science:
- Social media analytics in academic publishing
- Thoracic surgery and cardiothoracic community engagement
Background:
- The Thoracic Surgery Social Media Network (TSSMN) was established in 2015 by The Annals of Thoracic Surgery and The Journal of Thoracic and Cardiovascular Surgery.
- TSSMN aims to enhance social media visibility for key publications and specialty achievements.
Purpose of the Study:
- To describe the preliminary experience and lessons learned from the Thoracic Surgery Social Media Network (TSSMN).
- To evaluate the impact of social media engagement on thoracic surgery journals.
Main Methods:
- Utilized Twitter analytics for the @TSSMN handle and #TSSMN hashtag.
- Measured TweetChat and general hashtag analytics using Symplur.
- Analyzed the usage and downloads of a dedicated TSSMN Tweeter App.
Main Results:
- The #TSSMN hashtag generated 17,181 tweets from 2,100 users, reaching 32,226,280 impressions.
- Thirteen TweetChats involved 489 participants, yielding 5,195 tweets and 17,297,708 impressions.
- The TSSMN Tweeter App saw 3,319 downloads, facilitating 859 article views across both journals.
Conclusions:
- TSSMN successfully enhances journal connection with readership and the broader cardiothoracic community.
- Further studies are planned to correlate social media metrics with article reads, citations, and journal impact factor.
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