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The Thoracic Surgery Social Media Network: Early experience and lessons learned.

Jessica G Y Luc1, Maral Ouzounian2, Edward M Bender3

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Summary

The Thoracic Surgery Social Media Network (TSSMN) effectively uses social media to engage the cardiothoracic community, driving significant engagement and article views. This collaboration enhances journal reach and connection with professionals and patients.

Keywords:
Social mediacollaborationcommunicationeducationhealth care community

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Area of Science:

  • Cardiothoracic Surgery
  • Medical Informatics
  • Social Media Analytics

Background:

  • The Thoracic Surgery Social Media Network (TSSMN) was established in 2015 by leading thoracic surgery journals.
  • Its primary goal is to increase visibility for key publications and advancements in the field through social media.

Purpose of the Study:

  • To report on the preliminary experiences and lessons learned from the Thoracic Surgery Social Media Network (TSSMN).
  • To assess the impact and reach of social media initiatives in thoracic surgery.

Main Methods:

  • Utilized Twitter analytics to track the @TSSMN handle and #TSSMN hashtag performance.
  • Analyzed data from TweetChats and a dedicated TSSMN Tweeter App, including downloads and article views.

Main Results:

  • The #TSSMN hashtag generated over 32 million impressions from 17,181 tweets by 2100 users.
  • Thirteen TweetChats involved 489 participants, generating over 17 million impressions.
  • The TSSMN Tweeter App saw 3319 downloads, facilitating 859 article views from the participating journals.

Conclusions:

  • TSSMN successfully enhances journal engagement with the cardiothoracic community.
  • Further research is planned to correlate social media activity with bibliometric indicators like citations and impact factor.