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E-liquid-related posts to Twitter in 2018: Thematic analysis.
Jon-Patrick Allem1, Anuja Majmundar1, Likhit Dharmapuri2
1Keck School of Medicine, University of Southern California, Los Angeles, CA, USA.
Addictive Behaviors Reports
|August 22, 2019
Summary
Twitter discussions about e-liquids (electronic cigarette solutions) reveal promotion and flavors as dominant topics. Health risks and cannabis use were also discussed, while quitting smoking was rare, highlighting areas for public health intervention.
Area of Science:
- Social Media Analysis
- Public Health Surveillance
- Consumer Behavior
Background:
- E-liquids are key components of e-cigarette aerosolization, with evolving formulations impacting user experience.
- Twitter conversations offer insights into user behaviors, social dynamics, and communication surrounding e-liquids.
- Understanding these online discussions is crucial for public health surveillance and regulatory efforts.
Purpose of the Study:
- To analyze Twitter conversations to identify prevalent topics related to e-liquids.
- To inform public health surveillance, policy, and intervention strategies concerning e-cigarette use.
Main Methods:
- Collected Twitter posts mentioning 'e-liquid(s)' or 'e-juice(s)' from January 1 to December 31, 2018.
- Utilized text classifiers to categorize the topics of 15,927 identified posts.
Main Results:
- The most frequent topics were Promotional (29.35%), Flavors (24.22%), and Person Tagging (21.47%).
- Juice Composition (17.61%), Cannabis (16.83%), and Nicotine Health Risks (6.39%) were also significant topics.
- Discussions about Quitting Smoking were notably infrequent (0.57%).
Conclusions:
- E-liquid flavors, cannabis content, nicotine health risks, and composition are critical areas for public health focus.
- Twitter facilitates the normalization and uptake of e-cigarette products, particularly among youth and non-smokers.
- Regulatory restrictions and counter-messaging campaigns are necessary to mitigate risks associated with e-liquid promotion on social media.
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