Understanding U.S. Adults' Zika Virus Risk Perceptions and Mitigation Behaviors to Improve Technology-Supported Risk...

Understanding public risk perceptions, and how these affect behavior, is critical to public health's ability to leverage technology for risk communications. However, little is known about Zika virus risk perceptions. We addressed this gap by analyzing nationally representative (U.S.) survey data. Our results suggest that a minority of U.S. adults perceive Zika to be a major threat (13%), and only about 15% have taken protective actions. Our findings have implications for improving technology-supported risk communication.