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Updated: Jan 20, 2026

Relationship Marketing in Services
01:27

Relationship Marketing in Services

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Exploring the relationship between domestic minor sex trafficking myths, victim identification, and service provision

Kwynn M Gonzalez-Pons1, Lindsay Gezinski2, Hanna Morzenti1

  • 1College of Social Work, University of Utah, United States.

Child Abuse & Neglect
|August 31, 2019
PubMed
Abstract

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Relationship Marketing in Services01:27

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Developing long-term connections with customers is a cornerstone of success in service industries. Relationship marketing focuses on retaining customers by understanding and addressing their needs, creating a foundation of trust and satisfaction. Unlike approaches centered on individual transactions, this strategy emphasizes ongoing value and personalized attention.
Personalized interactions are a crucial element of relationship marketing. Businesses can strengthen customer bonds by tailoring...
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A Minority of One: Conformity to Group Norms08:55

A Minority of One: Conformity to Group Norms

Source: William Brady & Jay Van Bavel—New York University
It is obvious that we are influenced by those around us, but in the early to mid 1900's, psychologists began to study how potent social influence can be on our thoughts and behaviors. Motivated in part by attempts to explain the behaviors of Nazi soldiers in World War II, one topic of considerable interest at the time in psychology was conformity, the phenomenon in which people match their attitudes, behaviors, or beliefs to...
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What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
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