Previous research on the social dimension of stress has focused on two important variables: social identity and social support. This protocol introduces an effective experimental manipulation of these two social variables and describes their implementation in a standard stress induction paradigm (Trier Social Stress Test).

When a small bakery uses Instagram to showcase its latest pastries and engages directly with customers through comments and direct messages, it's leveraging the power of social media marketing. Social media marketing connects businesses with their audience to build brand awareness, increase sales, and drive website traffic. It is a cost-effective strategy that reaches over 3.6 billion users worldwide, providing businesses with an unparalleled platform for visibility and customer engagement.

People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Social Psychology is a complex field—one that investigates how social contexts affect people’s actions, thoughts, and attitudes. It brings the scientific method into our everyday lives by addressing questions relevant to interactions amongst individuals near and far or even over the internet. For example, the video about ostracism details an approach to induce feelings of exclusion without direct face-to-face contact.
These videos are meant to show the wide reactionary nature of...

Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...