The marketing landscape is continually evolving, with the recent drivers of change being digital technology, AI, economic shifts, and a growing emphasis on sustainability.
Digital Technology has revolutionized customer engagement, offering new avenues for reaching and understanding consumers. Digital tools, spanning social media, e-commerce, data analytics, and customer relationship management systems, open new avenues for advertising, customer insights, personalized messaging, and reshaping...

The present protocol describes codes in R for evaluating the discrimination and calibration abilities of a competing risk model, as well as codes for the internal and external validation of...

This protocol describes in detail how immune cell characterization of the tumor microenvironment using multiplex immunohistochemistry is carried...

This paper presents a system for photorealistic 3D reconstruction using 360-degree images, Gaussian Splatting, and virtual reality integration. The approach can be applied to different applications such as education, simulating learning environments; construction, to simulate works off-sites and retrieve metrics; or healthcare, to train autistic people in daily-life tasks.

This protocol describes an effective method for quantifying the difference in DNA damage induced by type I and type II inhibitors in FLT3 mutant cells through the application of the comet...

A protocol for the generation of dynamic chemical landscapes by photolysis within microfluidic and millifluidic setups is presented. This methodology is suitable to study diverse biological processes, including the motile behavior, nutrient uptake, or adaptation to chemicals of microorganisms, both at the single cell and population...