The marketing landscape is continually evolving, with the recent drivers of change being digital technology, AI, economic shifts, and a growing emphasis on sustainability.
Digital Technology has revolutionized customer engagement, offering new avenues for reaching and understanding consumers. Digital tools, spanning social media, e-commerce, data analytics, and customer relationship management systems, open new avenues for advertising, customer insights, personalized messaging, and reshaping...

Transgenic lck:eGFP zebrafish express GFP highly in T lymphocytes, and have been used to study T cell development and acute lymphoblastic leukemia. This line can be used to study B cells, which express lck at lower levels. This protocol describes purification of malignant and non-malignant B cells from lck:eGFP...

The present protocol describes codes in R for evaluating the discrimination and calibration abilities of a competing risk model, as well as codes for the internal and external validation of...

This study introduces multifractal spectrum analysis for assessing pulmonary nodule malignancy. Using CT-DICOM data, the method calculates fractal dimensions across multiple voxel scales, revealing significant differences between early-stage and late-stage pulmonary...

This protocol describes in detail how immune cell characterization of the tumor microenvironment using multiplex immunohistochemistry is carried...

Throughout its ~4.5 billion year history, the Earth has experienced periods of warming and cooling. However, the current drastic increase in global temperatures is well outside of the Earth’s cyclic norms, and evidence for human-caused global climate change is compelling. Paleoclimatology, the study of ancient climate conditions, provides ample evidence for human-caused global climate change by comparing recent conditions with those in the past.