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Updated: Jan 20, 2026

Challenges in Global Marketing
01:20

Challenges in Global Marketing

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[THE MEDICAL EDUCATION AND GLOBALIZATION CHALLENGES].

V S Nechaev1, O S Saurina2

  • 1The N.A. Semashko national research institute of public health, 105064 Moscow, Russia, vn52@inbox.ru.

Summary

Globalization significantly impacts medical education, creating complex systemic changes and a heterarchy of structures. Key shifts include prioritizing economics, changing "medical care" to "medical service," and focusing on applied knowledge.

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