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Visualizing Cell-to-cell Transfer of HIV using Fluorescent Clones of HIV and Live Confocal Microscopy13:08

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This visualized experiment is a guide for utilizing a fluorescent molecular clone of HIV for live confocal imaging...
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Social Media Marketing01:28

Social Media Marketing

When a small bakery uses Instagram to showcase its latest pastries and engages directly with customers through comments and direct messages, it's leveraging the power of social media marketing. Social media marketing connects businesses with their audience to build brand awareness, increase sales, and drive website traffic. It is a cost-effective strategy that reaches over 3.6 billion users worldwide, providing businesses with an unparalleled platform for visibility and customer engagement.
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Perspectives on Social Psychology04:56

Perspectives on Social Psychology

Social Psychology is a complex field—one that investigates how social contexts affect people’s actions, thoughts, and attitudes. It brings the scientific method into our everyday lives by addressing questions relevant to interactions amongst individuals near and far or even over the internet. For example, the video about ostracism details an approach to induce feelings of exclusion without direct face-to-face contact.
These videos are meant to show the wide reactionary nature of...
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Exergaming in Older People Living with HIV Improves Balance, Mobility and Ameliorates Some Aspects of Frailty07:27

Exergaming in Older People Living with HIV Improves Balance, Mobility and Ameliorates Some Aspects of Frailty

Persons infected with HIV are often frail, depressed and live a sedentary lifestyle for which conventional exercise is too taxing. Here, we present an exercise protocol that ameliorates aspects of frailty in HIV-infected persons. An exergame integrating cognitive control was developed using biosensors that measured balance, weight-shifting and obstacle...
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Rapid Screening of HIV Reverse Transcriptase and Integrase Inhibitors05:46

Rapid Screening of HIV Reverse Transcriptase and Integrase Inhibitors

Here we describe cellular cytotoxicity and single round infectivity assays that allow for the rapid and accurate screening of compounds to determine their cellular cytotoxicity (CC50) and IC50 values against WT and drug resistant...
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Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias09:03

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias

This protocol describes the use of movies to investigate brain mechanisms underlying implicit social biases during functional magnetic resonance imaging. When the face of a protagonist is presented after a movie subliminally, it evokes an implicit response based on knowledge of the protagonist gained during the...
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