Related Concept Videos

Positioning Statement01:24

Positioning Statement

A positioning statement is a brief and strategic announcement that delineates the intended perception a brand seeks to create within the minds of its target audience. It encapsulates a product or service's unique value, attributes, and positioning methods. Typically, a positioning statement includes the target market, the brand's point of differentiation, and the key benefits it provides to customers.
An effective positioning statement serves as a guiding compass for marketing efforts,...
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E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy06:28

E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy

The aim of this trial is to establish the position of online computer-based education as a tool for patient preparation prior to a colonoscopy. Computer based education is compared with the standard of care, nurse counseling, evaluating endoscopic quality measures and patient related outcome...
8.8K
Use of the Scissor-Type Knife During the Peroral Endoscopy Myotomy Procedure for the Treatment of Achalasia06:42

Use of the Scissor-Type Knife During the Peroral Endoscopy Myotomy Procedure for the Treatment of Achalasia

To minimize the technical difficulty and improve the safety of peroral endoscopic myotomy (POEM), we describe a protocol for using a scissor-type knife for the main steps of POEM, including mucosal incision, submucosal tunneling, myotomy, and...
3.6K
Using Financial Statement Information01:17

Using Financial Statement Information

Financial statements are formal records that provide stakeholders with detailed insights into a company's financial performance and business activities. The critical financial statements used for decision-making include the balance sheet, income statement, and cash flow statement.
For instance, Alex, the finance manager of Horizon Electronics, can use financial statements to approach potential lenders for funding, which could be used to open new stores or upgrade existing ones. These...
432
A Mobile Outside-in Technique of Transforaminal Lumbar Endoscopy for Lumbar Disc Herniations05:50

A Mobile Outside-in Technique of Transforaminal Lumbar Endoscopy for Lumbar Disc Herniations

Here we present a protocol of a novel outside-in technique of transforaminal endoscopic discectomy for lumbar disc herniations. The technical aspects of the technique, the wide indications of use, and the results of the treatment in 184 patients are described in...
12.3K
Drug-Induced Sleep Endoscopy (DISE) with Target Controlled Infusion (TCI) and Bispectral Analysis in Obstructive Sleep Apnea07:54

Drug-Induced Sleep Endoscopy (DISE) with Target Controlled Infusion (TCI) and Bispectral Analysis in Obstructive Sleep Apnea

The aim of this study was to establish a standardized protocol for sleep endoscopy to differentiate obstruction patterns in obstructive sleep apnea (OSA). Target-controlled infusion (TCI) of the sedative was combined with real-time monitoring of the depth of sedation using bispectral...
20.5K