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Updated: Jan 19, 2026

Factors Affecting Consumer Decision Process - Cultural
01:27

Factors Affecting Consumer Decision Process - Cultural

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Leadership, decision-making and errors: cultural factors

Dinesh Bhugra1, Susham Gupta2

  • 1Professor of Mental Health and Cultural Diversity, Health Service and Population Research Department, Institute of Psychiatry, King's College London, UK, email dinesh.bhugra@kcl.ac.uk.

Summary

Clinical decision-making is influenced by training, experience, and sociodemographic factors. Healthcare professionals should reflect on their own cognitive biases and cultural influences, mirroring patient-centered cognitive-behavioural therapy approaches.

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