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Related Experiment Videos

Consumers' Impression of Minimally Processed Gala Apples Using Word Association.

F D Krumreich1, M Seifert1, R B Santos2

  • 1Post Graduate Program of Food Science and Technology, Faculty of Agronomy Eliseu Maciel, Federal Univ. of Pelotas, Pelotas, Rio Grande do Sul, 96010-900, Brazil.

Journal of Food Science
|September 12, 2019
PubMed
Summary

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Consumer preferences for minimally processed Gala apples show appearance is key. Neither gender nor education level influenced choices, with fresh apples being most preferred.

Area of Science:

  • Food Science
  • Consumer Behavior
  • Sensory Analysis

Background:

  • Minimally processed fruits offer convenience but require understanding consumer perceptions.
  • Gala apples are popular, making them a suitable subject for processing studies.

Purpose of the Study:

  • To determine consumer preferences and impressions of minimally processed Gala apples.
  • To analyze how consumer demographics influence purchasing decisions for processed apples.

Main Methods:

  • Online surveys utilizing Google Docs and social media distribution.
  • Preference testing and word association tests administered to 607 participants.
  • Correspondence analysis to validate findings from word association tests.

Main Results:

Keywords:
appleconsumer profilecorrespondence analysissensory analysisstorage

Related Experiment Videos

  • Consumer demographics (gender, education) did not significantly impact preferences for minimally processed apples.
  • Appearance was the most frequently associated attribute, followed by taste and texture.
  • Apples with zero storage (Sample A) were most preferred, while stored samples (B, C) were linked to specific purchasing characteristics.

Conclusions:

  • Consumer demographics do not influence minimally processed apple choices.
  • Appearance is the primary driver for consumer choice in minimally processed apples.
  • Word association is an effective, low-cost method for assessing consumer perceptions of food products.