Related Experiment Video
Updated: Jan 19, 2026

Using Learning Outcome Measures to assess Doctoral Nursing Education
Published on: June 21, 2010
Promoting recruitment by rebranding the image of nursing
Sheri Price1, Kathleen MacMillan1, Christine Awad1
1School of Nursing, Dalhousie University, Halifax, Nova Scotia, Canada.
Abstract:
Understanding the factors that can influence people to pursue a career in nursing is essential for healthcare service managers, human resource professionals and nurse educators, particularly given the global shortage of nurses. There is evidence that the public perception of nursing can be negatively influenced by the media and nursing recruitment advertisements, and that this can discourage some people from choosing nursing as a career. At the Dalhousie University in Canada, evidence regarding the career choices of prospective nurses was used to inform a rebranding strategy for the School of Nursing's recruitment materials. The aim of the rebranding strategy was to present the School of Nursing as a diverse institution that provided a range of career opportunities for its nursing students. This article describes the background and implementation of the rebranding project. It also details how the university's evidence-based rebranding strategy was designed to positively influence people to choose nursing as a career.
Related Concept Videos
10:07Using Learning Outcome Measures to assess Doctoral Nursing Education
The Eukaryotic Promoter Region
07:11Laser Micro-Irradiation to Study DNA Recruitment During S Phase
10:16Promoter Capture Hi-C: High-resolution, Genome-wide Profiling of Promoter Interactions
05:52An In Vitro Flow Investigation of the Effect of Stromal Cells on Leukocyte Recruitment
09:16Simultaneous Study of the Recruitment of Monocyte Subpopulations Under Flow In Vitro

