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Updated: Jan 19, 2026

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When does the present end and the future begin?

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  • 1Marketing Area and Behavioral Decision Making Area.

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|September 17, 2019
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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Temporal Perception

Background:

  • Prospection involves mentally simulating future events, influencing present decisions.
  • Existing research assumes a temporal division between present and future but lacks definition.
  • Understanding this division is crucial for comprehending future-oriented behavior.

Purpose of the Study:

  • To investigate when individuals perceive the present to end and the future to begin.
  • To examine whether these perceptions influence decision-making.
  • To identify the psychological mechanism linking temporal perception to future-oriented choices.

Main Methods:

  • Correlational and experimental studies (Studies 1-6c) were employed.
  • Participants' perceptions of the present-future boundary were measured.
  • Decision-making tasks assessed future-oriented choices under varying temporal perceptions.

Main Results:

  • Perceptions of the present-future boundary vary individually and are stable over time.
  • A belief in a sooner-ending present correlates with increased future-oriented decision-making.
  • A sharper perceived division between present and future mediates this effect on behavior.

Conclusions:

  • The perceived boundary between the present and future is a key, yet understudied, factor in temporal cognition.
  • Individual differences in temporal perception significantly impact future-oriented choices.
  • This research provides a psychological mechanism explaining how temporal perception shapes decision-making across time.