Moral Pride: A Paradoxical Effect Also Present in Young Adults?

Moral pride acts as an intrinsic reinforcement of moral behavior. However, a study with adolescents revealed a paradoxical effect: prosocial behaviors which involved either going against the group majority or other personal costs (dedication of time and effort, a possible punishment, etc.) generated less, not more, moral pride, indicating that moral pride is weakened just when it is needed most. Does this effect reflect a specific characteristic of adolescent morality or a relatively stable weakness in moral functioning? The aim of the present study was to determine whether or not this effect continues beyond adolescence. The sample was made up of 152 young adults, 78 women and 74 men. Participants were given 8 scenarios in which someone needed help (two for each combination of the two variables considered: going against the majority and other costs) and were asked how proud they would feel if they helped. Among this age group, the negative effect of other costs was reversed (higher costs, more pride); that of going against the majority had weakened, but had not been reversed. Women scored higher for moral pride than men.