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Communicating Arsenic's Risks
Shannon H Rogers1,2, Laurie R Rardin3, Kathrin Lawlor3
1Cooperative Extension, University of New Hampshire, Durham, NH 03824, USA. shannon.rogers@unh.edu.
New England residents face arsenic risks from well water and rice, yet awareness is low. This study used a website and mental models to bridge knowledge gaps about arsenic risks and water testing.
Area of Science:
- Environmental Health
- Toxicology
- Risk Communication
Background:
- Arsenic, a toxic metalloid, is prevalent in New England's bedrock, contaminating well water and posing health risks.
- Arsenic exposure also occurs through food, notably rice, yet regional residents often underestimate the associated dangers.
Purpose of the Study:
- To evaluate environmental communication strategies for addressing public knowledge gaps regarding arsenic risks.
- To understand the discrepancy between expert and community perceptions of arsenic hazards in New England.
Main Methods:
- Development and assessment of a dedicated website, "Arsenic and You," providing comprehensive information.
- Application of a mental models research approach to identify and analyze perception differences.
Main Results:
- Significant knowledge gaps identified concerning arsenic's origin in water and food, the importance of well water testing, and treatment options.
- The mental models approach effectively highlighted disparities in understanding between experts and the community.
Conclusions:
- A "one-stop shop" website can effectively disseminate vital information and address public knowledge deficits about arsenic.
- Targeted communication strategies are crucial for mitigating arsenic exposure risks and promoting informed decision-making.
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