Related Experiment Video

Updated: Jan 19, 2026

Attitudes: Explicit and Implicit Attitudes
01:54

Attitudes: Explicit and Implicit Attitudes

32.7K

Individual Attitudes toward Deviant Behavior and Perceived Attitudes of Friends: Self-stereotyping and Social

Daniel Seddig1

  • 1Faculty of Management, Economics and Social Sciences, Institute of Sociology and Social Psychology, University of Cologne, Albertus-Magnus-Platz, D-50923, Köln, Germany. dseddig@uni-koeln.de.

Related Concept Videos

Attitudes01:54

Attitudes

Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
32.7K
Persuasion: Motivational Factors Influencing Attitude Change09:26

Persuasion: Motivational Factors Influencing Attitude Change

Source: William Brady & Jay Van Bavel—New York University
Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"),...
26.8K
Theory of Romantic Attachment in Adulthood03:34

Theory of Romantic Attachment in Adulthood

Attachment is a long-standing connection or bond with others. While Attachment Theory was conceived in developmental psychology to describe infant-caregiver bonding, it's been extended into adulthood to include romantic relationships. 
48.6K
Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
95.0K
Chronic Social Defeat Stress in Early Adolescent Male Mice07:06

Chronic Social Defeat Stress in Early Adolescent Male Mice

This protocol details how to perform 10 day chronic social defeat stress in early adolescent male mice to produce long-lasting social avoidance in adulthood in more than 60% of...
1.4K
Stereotype Content Model02:16

Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.4K