Related Experiment Video

Updated: Jan 19, 2026

Opportunity Cost
01:20

Opportunity Cost

1.3K

On value frameworks and opportunity costs in health technology assessment

Neill Booth1

  • 1Faculty of Social Sciences, Tampere University, Tampere, Finland.

Abstract

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Opportunity Cost01:20

Opportunity Cost

Opportunity cost refers to the value of the next best alternative that must be forgone when making a decision. It represents the potential benefits or opportunities sacrificed when choosing one option over another. Understanding opportunity cost is essential in decision-making as it helps individuals, businesses, and societies assess the true cost of their choices.
In life, every decision involves trade-offs, where opting for one alternative means giving up another. For example, pursuing higher...
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Sunk and Opportunity Cost01:16

Sunk and Opportunity Cost

Sunk costs are expenditures already made and cannot be recovered, irrespective of future choices. These costs are essentially "sunk" because they are irretrievable and should not influence future decision-making. On the contrary, opportunity costs denote the value of the best alternative forgone when a decision is taken.
For example, if a company invests in a failing project, the money already spent on it is considered a sunk cost. However, the opportunity cost of continuing with the...
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Health Information Technology and Healthcare Information System

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