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Roles affect individuals' preferences for organizations: A values perspective.

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Social roles shape individual goals and preferences, influencing how people perceive organizations. Matching role-specific goals with organizational values enhances person-organization fit, affecting career or investment choices.

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Area of Science:

  • Social Psychology
  • Organizational Behavior
  • Cognitive Science

Background:

  • Individuals' perceptions and preferences are guided by social roles, which act as cognitive schemas.
  • These role schemas influence goals, perspectives, and decision-making, and are malleable.
  • The alignment between role-derived goals and organizational values impacts individual preferences.

Purpose of the Study:

  • To investigate how assumed social roles and espoused organizational values influence preferences for organizations.
  • To demonstrate the malleability of role schemas and their impact on judgment.
  • To examine the role of person-organization fit in investment and employment decisions.

Main Methods:

  • An experiment involving 476 working adults and students across three countries.
  • Manipulation of assumed roles (potential employee vs. investor).
  • Assessment of preferences based on organizational values (embeddedness-autonomy, egalitarianism-hierarchy, mastery-harmony).

Main Results:

  • Assumed individual roles significantly affected preferences towards organizations.
  • Espoused organizational values also influenced individuals' choices to invest or work.
  • A significant interaction between role and organizational values was observed.

Conclusions:

  • Role-specific goals are critical drivers of how individuals perceive and evaluate organizations.
  • Individuals actively seek a 'fit' between their role-specific goals and organizational values.
  • Findings support the importance of value-based person-organization fit in professional and investment contexts.