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Patterns of structural and sequential ambidexterity in cross-border media management
Pamela Nölleke-Przybylski1, M Bjørn von Rimscha2, Johanna E Möller2
1School of Journalism, Catholic University Eichstätt-Ingolstadt, Eichstätt, Germany.
Journal of Media Business Studies
|October 1, 2019
Summary
Organisational ambidexterity enables companies to balance exploration and exploitation in cross-border management. Digitisation shifts focus to exploitation, with ambidexterity patterns varying by media type and company background.
Area of Science:
- Business Strategy
- International Management
- Media Economics
Background:
- Organisational ambidexterity, balancing exploitation and exploration, is key for cross-border management.
- Media companies face unique challenges due to the dual cultural and economic nature of their products.
- Digitisation significantly impacts internationalisation strategies, altering the exploration-exploitation balance.
Purpose of the Study:
- To capture patterns of ambidextrous strategising and organising in cross-border media activities.
- To investigate how digitisation influences the balance between exploration and exploitation in international media.
- To identify variations in ambidexterity based on media type and company background.
Main Methods:
- Semi-structured interviews with international media managers.
- Qualitative analysis of strategic and organisational patterns.
- Focus on the impact of digitisation on cross-border operations.
Main Results:
- Exploitation often takes precedence in the context of digitisation for international media firms.
- Patterns of organisational ambidexterity differ significantly across various media types.
- Company background plays a crucial role in shaping cross-border ambidextrous strategies.
Conclusions:
- Organisational ambidexterity is a vital strategic approach for media companies operating internationally.
- Digitisation necessitates a re-evaluation of exploration and exploitation strategies in cross-border media management.
- Tailoring ambidexterity approaches to specific media types and company contexts is essential for success.
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