Conducting Web-Based Experiments for Numerical Cognition Research

It is becoming increasingly popular and straightforward to collect data in cognitive psychology through web-based studies. In this paper, I review issues around web-based data collection for the purpose of numerical cognition research. Provided that the desired type of data can be collected through a web-browser, such online studies offer numerous advantages over traditional forms of physical lab-based data collection, such as gathering data from larger sample sizes in shorter time-windows and easier access to non-local populations. I then present results of two replication studies that employ classical paradigms in numerical cognition research: the number-size congruity paradigm and comparison to a given standard, which also included a masked priming manipulation. In both replications, reaction times and error rates were comparable to original, physical lab-based studies. Consistent with the results of original studies, a distance effect, a congruity effect, and a priming effect were observed. Data collected online thus offers a level of reliability comparable to data collected in a physical lab when it comes to questions in numerical cognition.