How benchmarking promotes farmer and veterinarian cooperation to improve calf welfare

Little is known about the combination of factors that motivate changes in calf management on dairy farms. Providing information to farmers may help promote change, but it is unclear how this approach affects and is affected by the farmer's relationship with the advisors such as the herd veterinarian. The goal of this study was to understand how benchmarking measures related to calf immune development and growth affected farmer and veterinarian cooperation and influenced the farmer's view of the veterinarian as an advisor for calf management. Veterinarians provided their clients (n = 18 dairy farms in the lower Fraser Valley of British Columbia) with 2 benchmark reports providing information on transfer of passive immunity and calf growth. Farmers were interviewed before and after receiving these reports to understand how they perceived their veterinarian as a calf advisor. Qualitative analysis identified 2 major themes indicating that benchmarking (1) improved farmer perception of their veterinarian's capacities to advise on calves and (2) strengthened the social influence of the veterinarian. We conclude that benchmarking can help promote stronger relationships between farmers and veterinarians.