Social media as a data resource for #monkseal conservation
Mark Sullivan1, Stacie Robinson2, Charles Littnan2
1Joint Institute for Marine and Atmospheric Research, University of Hawaii at Manoa, Honolulu, Hawaii, United States of America.
Social media, like Instagram, can supplement wildlife research by providing valuable data on animal interactions and disturbances, especially for endangered species like the Hawaiian monk seal (Neomonachus schauinslandi). This approach enhances conservation efforts beyond traditional methods.
Area of Science:
- Wildlife conservation
- Ecology
- Conservation technology
Background:
- Social media platforms offer a wealth of user-generated content, including photos and videos of wildlife.
- This data can provide near real-time insights into animal occurrence, behavior, and threats.
- The endangered Hawaiian monk seal (Neomonachus schauinslandi) population faces challenges, including human-seal interactions in newly reestablished habitats.
Purpose of the Study:
- To evaluate the utility of Instagram as a non-traditional data source for monitoring Hawaiian monk seals.
- To assess the potential of social media to supplement existing population monitoring efforts.
Main Methods:
- Collected and analyzed Instagram posts tagged with #monkseal over a one-year period.
- Assessed posts for biological and geographical information, behavior, human disturbance, and public perception.
- Compared social media data with traditional sighting reports.
Main Results:
- Social media posts were less effective for individual seal identification (16.5%) compared to traditional reports (79.9%).
- Instagram data significantly enhanced the detection of human-seal interactions (22.1%) and animal disturbances (17.8%) compared to traditional reports (0.64%).
Conclusions:
- Social media data offers valuable insights for monk seal research and management, complementing traditional data collection.
- Further development of social media platforms as data resources is recommended for conservation programs.
- This approach can benefit various conservation initiatives by leveraging public observations.
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