Big data analytics capability and co-innovation: An empirical study.

Nelson Lozada1, Jose Arias-Pérez1, Geovanny Perdomo-Charry2

  • 1Department of Administrative Sciences, University of Antioquia, Medellín, Colombia.

Heliyon
|November 1, 2019
PubMed
Summary

Big Data Analytics Capabilities enhance business innovation by improving co-creation processes and strengthening collaboration networks. This study demonstrates how data analytics drives agile product development and robust stakeholder partnerships.

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