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Updated: Jan 4, 2026

Cross-Modal Multivariate Pattern Analysis
Published on: November 9, 2011
Multiple phases of cross-sensory interactions associated with the audiovisual bounce-inducing effect
Song Zhao1, Yajie Wang1, Chengzhi Feng1
1Department of Psychology, School of Education, SooChow University, Suzhou, Jiangsu, 215123, China.
Abstract:
Using event-related potential (ERP) recordings, the present study investigated the cross-modal neural activities underlying the audiovisual bounce-inducing effect (ABE) via a novel experimental design wherein the audiovisual bouncing trials were induced solely by the ABE. The within-subject (percept-based) analysis showed that early cross-modal interactions within 100-200 ms after sound onset over fronto-central and occipital regions were associated with the occurrence of the ABE, but the cross-modal interaction at a later latency (ND250, 220-280 ms) over fronto-central region did not differ between ABE trials and non-ABE trials. The between-subject analysis indicated that the cross-modal interaction revealed by ND250 was larger for subjects who perceived the ABE more frequently. These findings suggest that the ABE is generated as a consequence of the rapid interplay between the variations of early cross-modal interactions and the general multisensory binding predisposition at an individual level.
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