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Doctors' Interactions with Pharmaceutical Sales Representatives: Modelling Doctors Prescription Behaviour

Aini Faisal1, Muhammad Shakil Ahmad2,3, Ramayah Thurasamy4,5

  • 1Department of Management Sciences, COMSATS University Islamabad, Attock Campus, Attock, 43600, Pakistan.

Community Mental Health Journal
|November 16, 2019
PubMed

Keywords:
AttitudeEthicsPharmaceutical marketingPharmaceutical sales representatives (PSRs)PhysiciansPrescription behaviour

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