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Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM

Thi Thu Ha Nguyen1, Ninh Nguyen2,3, Thi Bich Loan Nguyen4

  • 1Department of External Affairs and Communications, Thuongmai University, Hanoi 100000, Vietnam.

Foods (Basel, Switzerland)
|November 17, 2019
PubMed

Keywords:
Vietnamattitudeemerging economyonline food shoppingpurchase intentiontechnology acceptance modeltrustwebsite

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